Tips for Great Email Drip Campaigns

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Contrary to what you may have heard, email is far from dead. In fact, there were roughly 3.9 million email users in 2019, and that number is projected to rise to 4.48 billion by 2024 . It goes without saying that with numbers like these, businesses can't ignore email marketing. One way to spice up your email approach is to launch your drip email campaigns.

What are drip email campaigns?

A drip campaign is a series of automated email messages that are scheduled to be sent when triggered by a specific event . Not only can a drip email campaign help establish a line of communication with your audience, it can also nurture leads, drive engagement, and improve your conversion rate.

In this post, you will learn about the top five drip campaign examples and how to implement them in your digital marketing strategy.

Examples of drip email campaigns

Example No. # 1: welcome emails

Every time a visitor to your website subscribes to your email list or signs up to receive notifications, they must send a welcome emails message. During a drip campaign, this type of email can be sent automatically every time someone subscribes.

Your welcome email should be thoughtful, adhere to your brand standards, and deliver the right message to hook the recipient. If your welcome email doesn't resonate well with your audience, you'll see more people unsubscribing.

Example No. # 2: onboarding emails

After a visitor subscribes to your email list and sends the welcome message, you can start a email drip campaign onboarding. Signing up for emails is one thing; Getting the prospect to sign up for a free trial is another matter. In this step of the drip campaign, you will be able to rate your leads and find out which ones qualify.

Onboarding messages tend to highlight the benefits of your products or services. They also need to be smooth and simplistic, as heavy content won't resonate well with your target at this point.

Example No. # 3: engagement emails

Now that you have hooked and onboard some of your potential customers, it's time to make them more active with your brand. Engagement emails give recipients the opportunity to express themselves while also giving you valuable customer data such as birthdays, interests, pain points, and more.

Engagement emails can request feedback on products, customer service, and anything else related to your business.

Example No. # 4: nurture emails

If the recipients of your email list have subscribed to your blog, you can notify them each time you publish a new article. This will not only keep your company fresh in their minds, but it also nurtures your leads and builds trust in the brand.

Example No. # 5: abandoned cart emails

Of all the drip campaign examples, the abandoned cart email is one of the most useful. If a potential customer reaches the bottom of your sales funnel, is ready to check out, and doesn't complete the purchase, don't worry! There is still a chance that you can keep this conversion from falling flat.

When this happens, you should have an abandoned cart email campaign set up and ready to go in this trigger. This will not only remind your potential customer that you have an item in their cart, but it will also give you the opportunity to offer an incentive. Many people abandon their online shopping carts because the total price ended up being too high. By offering free shipping or a discount, you have a better chance of increasing your sales rate.

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